© Oliver Rüther© Oliver Rüther

Sekt embodies free spirit, hedonism, even — in its blatant disregard for rules — punk. The limitless maximization of lust for life and the unadulterated joy of the sensual assume the spotlight, while ethics and morals are asked to exit stage left. Whether it’s to christen a ship, toast a victory, or celebrate a birthday in the office (back when we did things like this), bubbles embrace the sparkling side of everyday life. A flash of glam on an otherwise wretched Tuesday afternoon. Sekt is bound to nothing and to no one, neither to food nor occasion. And that’s why it works whenever and wherever: be it meal or mood or simply because a bottle happens to be chilled.

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